I think a key to having a successful business is getting people hooked so that they don’t look for what you offer in other places. Take Pandora for example. I’ve been using it for what, eight years? It’s probably not the best free streaming music platform out there but I’ve been using it for so long that I probably won’t stop until 1) they piss me off by playing even more than the already absurd amount of commercials or 2) something comes along that blows it completely out of the water. If it’s not broken, why fix it?
(Craft) Breweries face the latter of the problems, at least in my mind. We’re inching closer to a tipping point where it’s virtually impossible for any normal liver to keep up with what’s being produced.
There are breweries in my effing town that I haven’t even been to yet. Revoke my beer blogger card, I don’t care. I cannot keep up with the market. So what do I do when I stand in the VA beer aisle at Total Wine? Four out of five times I grab my tried and trues. I don’t feel like messing with some Imperial Gose. I just want my 60 Minute IPA or Kalamazoo Stout.
What does this mean for (craft) beer? I’m not sure. I’m no expert but I’ve seen enough “trends” to know that we are nearing a point where the market will self correct. And when that happens I’m sure I’ll get bored with my 60 Minute IPA and Kalamazoo Stout and wish someone would brew an Imperial Gose.
Have fun this weekend. Drink what you want. Try something new, maybe.