I think a key to having a successful business is getting people hooked so that they don’t look for what you offer in other places. Take Pandora for example. I’ve been using it for what, eight years? It’s probably not the best free streaming music platform out there but I’ve been using it for so long that I probably won’t stop until 1) they piss me off by playing even more than the already absurd amount of commercials or 2) something comes along that blows it completely out of the water. If it’s not broken, why fix it?
(Craft) Breweries face the latter of the problems, at least in my mind. We’re inching closer to a tipping point where it’s virtually impossible for any normal liver to keep up with what’s being produced.
There are breweries in my effing town that I haven’t even been to yet. Revoke my beer blogger card, I don’t care. I cannot keep up with the market. So what do I do when I stand in the VA beer aisle at Total Wine? Four out of five times I grab my tried and trues. I don’t feel like messing with some Imperial Gose. I just want my 60 Minute IPA or Kalamazoo Stout.
What does this mean for (craft) beer? I’m not sure. I’m no expert but I’ve seen enough “trends” to know that we are nearing a point where the market will self correct. And when that happens I’m sure I’ll get bored with my 60 Minute IPA and Kalamazoo Stout and wish someone would brew an Imperial Gose.
Have fun this weekend. Drink what you want. Try something new, maybe.
In January 2010 I was somewhere outside of Aspen, Colorado with my ex-Navy videographer coworker. We had been wondering around Aspen for three days waiting for it to snow so we can grab some snow footage for a video we were putting together. The radar was clear with no precipitation in sight and I was able to convince him that we should go out for a drink that night.
I was only 8 months removed from slamming down Natties in college and was just beginning to come around to craft beer. My eyes were beginning to open after a recent trip to Wilmington, North Carolina where I was exposed to “local beer” for the first time. Well, at this point in my life traveling to Aspen was about 5x further than anywhere I’ve ever been before and figured why not see if this place has something local.
The bar was decently packed for a weeknight. It was dimly lit and there was a bluegrass band jamming away at the rear wall. The Denver Nuggets game was on a few of the TVs. It was a close game from what I remember. I asked the bartender for something I couldn’t get at home and he poured me a New Belgium 2° Below. He told me I’d enjoy it.
Wow! I can’t believe it’s been a month since I’ve posted. My other project has been sucking up all my extra time that I used to spend on this site. But I solemnly swear to keep bringing you awesome content about craft beer, Virginia beer and my great beer journey.
Old 690 in Hillsboro, VA
Recently I got a chance to visit one of Northern Virginia’s newest breweries – Old 690. I’d like to take the next 1,000 words or so to tell you why you have to escape suburbia and drive down a gravel road to visit these guys.
Before we go into Old 690’s atmosphere and the people behind it, let’s cut to the chase and get into their beer.