I think a key to having a successful business is getting people hooked so that they don’t look for what you offer in other places. Take Pandora for example. I’ve been using it for what, eight years? It’s probably not the best free streaming music platform out there but I’ve been using it for so long that I probably won’t stop until 1) they piss me off by playing even more than the already absurd amount of commercials or 2) something comes along that blows it completely out of the water. If it’s not broken, why fix it?
(Craft) Breweries face the latter of the problems, at least in my mind. We’re inching closer to a tipping point where it’s virtually impossible for any normal liver to keep up with what’s being produced.
There are breweries in my effing town that I haven’t even been to yet. Revoke my beer blogger card, I don’t care. I cannot keep up with the market. So what do I do when I stand in the VA beer aisle at Total Wine? Four out of five times I grab my tried and trues. I don’t feel like messing with some Imperial Gose. I just want my 60 Minute IPA or Kalamazoo Stout.
What does this mean for (craft) beer? I’m not sure. I’m no expert but I’ve seen enough “trends” to know that we are nearing a point where the market will self correct. And when that happens I’m sure I’ll get bored with my 60 Minute IPA and Kalamazoo Stout and wish someone would brew an Imperial Gose.
Have fun this weekend. Drink what you want. Try something new, maybe.
Starr Hill was the butt of many jokes of mine the past couple of years. To me they made so-so beer. I had no problem with them; I just knew I wouldn’t be ordering it out at a bar or buying it at Harris Teeter. You go do you, Starr Hill. I’ll be over here enjoying my “good beer.”
Yeah, I was a jerk. And it made me miss out on Starr Hill’s transformation over the past year or so. I have officially flip-flopped my opinion on them. Hey, if politicians can do this all the time and still get elected then why can’t I? Instead of being this local-ish brewery that I didn’t care for, Starr Hill is quickly becoming a regular contributor to my fridge and bar tabs. This post will cover why and I’ll go into detail on a couple of their newer beers.
Well hello, there! I haven’t done a TWIB for a while. Today it felt right to talk about a couple hot topics, which is exactly what TWIBs are for. TWIB, in case you’ve forgotten, stands for This Week in Beer. It’s my play on words from This Week in Baseball. There are two topics I want to focus on this week – Bell’s Hopslam release and Old Ox’s legal battle against Red Bull.
Wow! I can’t believe it’s been a month since I’ve posted. My other project has been sucking up all my extra time that I used to spend on this site. But I solemnly swear to keep bringing you awesome content about craft beer, Virginia beer and my great beer journey.
Old 690 in Hillsboro, VA
Recently I got a chance to visit one of Northern Virginia’s newest breweries – Old 690. I’d like to take the next 1,000 words or so to tell you why you have to escape suburbia and drive down a gravel road to visit these guys.
Before we go into Old 690’s atmosphere and the people behind it, let’s cut to the chase and get into their beer.